We exist to build the next generation of mighty moms.

Why? Because moms hold the future in their hands (literally). 

Here’s the thing though: We already know you’re mighty. You don’t need us for that. We’re simply here to help unlock that marvelous mightiness, however that looks for you! 

How? Through zero-compromise innovation that unlocks your inner mighty. Your journey, your way. 

For us that means creating mom-centric innovations that meet real-life needs, without unnecessary settling or sacrificing. In other words, we don’t believe in only sort-of-solutions. 

We were built by (and are still run by) moms, so we know how wonderful and challenging and beautiful and scary momhood can be (sometimes all within the same half hour). In the sisterhood of motherhood, we're all in this together.